Myna

Myna is an app that streamlines the process of trip management and planning, whilst allowing the user to make educated decisions based on inputs from friends and reputable followers. The app serves as a social media platform solely for travel purposes and recommendations. Travelling is food for the soul and Myna aspires to streamline the process of soul searching.

Advisor

Holly Howard

Role

App Design

Branding

Business Development

Year

2021

Outcome

Digital App

Marketing Strategies

Organizational Structure

Research

Over 70% of Americans intend to travel post-COVID restrictions, and 80% of them say social media will play a key role in their travel plans. These travelers go through a variety of mediums to make their decisions, ranging from photography app, to review blogs, to booking sites. Myna's aim is the streamline this process and bring everything under one umbrella.

72%

of Americans intend to travel post COVID deregulation

18M

travelers in the US alone make their decisions through social media 

20+

digital solutions to plan a single trip

Conceptualization

The app was designed through interviews with avid travelers, bloggers and social media influencers and through this, custom psychographics were created. This led to understanding what the user may want

  • Cultural influence in making decisions

  • ​Clarity and transparency when planning a trip​​​​​​

  • Financial options for an array of experiences​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Since this business development was a major part of Myna, clear metrics of success and company values were formulated.

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Outcome

Myna is a centralized app for all travel needs, from inspiration, to planning, to on-trip guidance. It helps travelers enjoy the moments before, during and after the trip to make the world a more accessible destination.

Prototype

The user journey was broken down into key stages and through wireframes the Myna app was prototyped in Figma, keeping in mind user flows and needs. The app features:

  • Creating a travel/creator profile

  • Suggestions based on friends, interests and people the user follows

  • On-trip guidance and step-by-step off-line navigation​​​​​​​​​​​​​​

Details

Developing an app from the ground up allowed for a wide range of experimentation. Some of the app features are:

  • Planning trips based on blogger/ influencer guides

  • ​An all-encompassing system for reviews, planning, budgeting, booking and posting​​​​​​​​​​​​​​​​​​​​​​ content

  • ​Minute by minute trip updates with various modes of transport

  • ​Ability to 'check-in' along the trip and create a mini vlog (for content creators)​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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Alongside this, the logo and brand identity were also designed keeping in mind the values Myna brings as a company.